Periszkóp Média- és Piackutató Kft.

Periszkóp Média- és Piackutató Kft.
  • About Us
  • Our Research Methods
    • Media Research
    • In-Person Surveys
    • Telephone Surveys
    • Online Self-Administered Surveys
    • Focus Group Studies
    • Expert In-Depth Interviews
    • Mystery Shopping
    • In hall tests
    • In-Store Intercept Surveys
  • Our Clients
  • Kapcsolat
  • Magyar
  • English

„The secret to lasting is constant reinvention.”

Péter Müller

Welcome to our website!

Periszkóp was founded in 1998, following several years of experience at leading market research and opinion polling firms. We built the company specifically around the needs of mid-sized businesses. We provide our clients with media analysis, market research, and public opinion research services.


Our goal is to help our partners recognize their options before making decisions. We believe research should deliver more than raw data. Our studies are designed to provide practical, usable insights that illuminate market dynamics and answer our clients' real questions. From start to finish, everything we do is guided by a client-first approach.

Periszkóp offers a full range of media analysis, market research, and opinion polling services. We conduct both nationwide and regional studies, and by tailoring our research methods, we can also gather data on specialized market segments.


Our Research Methods

Media Research

Media Research

Our media research examines the entire communication process — the characteristics of media messages and their impact and...

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In-Person Surveys

In-Person Surveys

In-person surveys provide quantitative data on the research topic, enabling detailed, precise measurement with a calculable...

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Telephone Surveys

Telephone Surveys

Telephone surveys are one of the fastest data collection methods in opinion research, equally well suited to capturing the views...

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Online Self-Administered Surveys

Online Self-Administered Surveys

Online self-administered surveys are a modern, fast, and cost-effective data collection method, though generating reliable...

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Focus Group Studies

Focus Group Studies

Focus group studies are primarily aimed at uncovering the reasons behind how opinions form.

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Expert In-Depth Interviews

Expert In-Depth Interviews

The key advantage of expert in-depth interviews is that they allow us to explore opinions in detail and free from outside...

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Mystery Shopping

Mystery Shopping

In mystery shopping studies, our staff pose as ordinary customers — without revealing their identity — to simulate a real...

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In hall tests

In hall tests

In hall tests, we test products and gather opinions about them at the same time.

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In-Store Intercept Surveys

In-Store Intercept Surveys

In-store intercepts are used for quick testing of specific product types and can easily be combined with PR and advertising...

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  • About Us
  • Our Research Methods
    • Media Research
    • In-Person Surveys
    • Telephone Surveys
    • Online Self-Administered Surveys
    • Focus Group Studies
    • Expert In-Depth Interviews
    • Mystery Shopping
    • In hall tests
    • In-Store Intercept Surveys
  • Our Clients
  • Kapcsolat

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